Managing content can be OVERWHELMING. Trust me, I know. Whether you are managing one social media account or using every platform out there, it can feel like too much. By taking an hour or so out of each week or month, you can reduce the stressfulness of content management significantly.
What is a content calendar?
A content calendar (sometimes called an editorial calendar) is exactly what it sounds like – a calendar full of your content. This will include blog posts, social media posts, promos, emails, other people’s content, and more. It is a tool that allows you to organize your content and schedule your content in advance.
Why does your business need a content calendar?
Helps plan out your content in advance
- Looking at the upcoming month allows you to plan around big events, such as holidays and promotions. After planning posts for these events, you can fill in the remaining days. You are also able to see what you are posting when an what you have not posted in a while.
Allows you to stay organized and productive
- Seeing an overview of your content will keep you structured and organized. It will allow you to see what you should be working on.
Saves lots of time
- You don’t have to spend time each day thinking about what to post and writing copy for social media, you’ll have it done in advance!
Prevents writers’ block
- If you’re anything like me, you’ll wake up some days with ideas flowing, and other days you’ll be at a loss for ideas. This makes posting consistent content almost impossible unless you plan your content in advance.
Schedule strategically (see what is working and what is not)
- View analysis of past posts and see what you should be focusing on in the future!
How To Create a Content Calendar
There are countless ways to create a content calendar.
You can use a good old fashioned notebook and pencil, although I don’t recommend it because you probably want to add links and images. But it does help some people to plan things out on paper and then transfer it to your computer.
You can use an Excel spreadsheet. This allows you to create as many cells as you need and easily insert links and images. It is a very organized way to plan out your content.
You can use Google Calendar. With Google Calendar, you can not only insert links and images but also plan it all out in a calendar view. You can set the exact times that you want to share your content and even set up reminders. It is also a great tool if you are working with other people as it is easy to share and collaborate with.
Personally, I use CoSchedule and am obsessed. Here’s why:
- You can just drag and drop your posts
- Create social campaigns within the calendar
- Set it and forget it – CoSchedule posts everything for you
- CoSchedule will select the best time to post your content
- Schedule messages in bulk – create a campaign and create as many social posts as you’d like
- Shows you the analysis for each post; how much is it being shared?
Content buckets are basically your post categories. You fill up these buckets with your content, then dump them into your calendar. They are going to be different for everyone – are are some suggestions:
Knowing exactly what types of content you post will make it easier to come up with ideas.
By the way, OPC stands for other people’s content (i.e., retweeting)
Deciding how often to post your content and at what times can be difficult. One way to figure out what works best is to go through your old social media posts and see which ones did well. What date and time did you post them? If you have a business Instagram account, you can view your analytics.
HOWEVER, if you use CoSchedule like I do, you can just select “best time” and CoSchedule will set it for you.
As far as frequency, I have heard many different recommendations. There really is not one specific answer for what will produce the best result. This is what I have always gone by:
Fill in your calendar!
Once you have decided what you are going to post each day and how many times you will post it, it is time to fill in your calendar. My calendar usually looks something like this:
Again, everyones content calendar is going to look different. It will take some time for you to figure out exactly what works best for you. Download my free Killer Content Calendar workbook to help organize your content (comes with free content calendar templates!)
What do you use to plan and schedule your content?
Grab the FREE list of resources!
Find out what resources I used to quickly and successfully build, grow, and manage my blog and business!