If you are running a blog or a business, you need to be using an email marketing platform. But learning how to navigate Mailchimp is a bit harder than your Gmail account and it takes some getting used to. That’s why I have written a complete Mailchimp tutorial for you to refer to as you grow your email list!
To prevent overwhelm, I have broken the tutorial up into two posts.
Here are some of the things you will learn to do:
Create an account
Create a list
Create signup forms
Creating your MailChimp account
Choosing a plan:
Your first 2,000 subscribers are free and you can send up to 12,000 emails per month. This free plan includes all of the basic features that you need.
Create a list
What is a Double Opt-in?
Segmenting your list
- Behavior – for example, if someone purchases from your store, you can automatically send a thank you email
- Engagement – who interacts with your campaigns the most?
- Demographics – MailChimp’s predicted demographics tool predicts the age and gender of your contacts (only available to those with a connected store)
Create a signup form
You know all about lists and subscribers, so now you need to learn how to get them! When you create a list, MailChimp will generate a signup form. The signup form allows people to submit their info to you and join your list. You can send the unique url out to get subscribers.
To edit and create signup forms:
List > arrow next to Stats > Signup Forms
You can customize your forms to really attract new subscribers. There are lots of different options for collecting data from potential subscribers.
There are four types of forms: a general form, an embedded form, a popup form, and a Facebook form.
- General forms – a basic form to collect subscriber information
- Embedded form – an HTML code that can be inserted into your website
- Popup form – a form that pops up on your website after someone visits. There are different settings for appearance and when to display the form.
- Facebook form – you have the option to integrate MailChimp with your business’s Facebook page. It helps to capture email addresses directly from Facebook.
Grab the FREE list of resources!
Find out what resources I used to quickly and successfully build, grow, and manage my blog and business!